Who we are
We are a full-service design and manufacturing agency dedicated to transforming ideas into market-ready products. Our expertise spans brand strategy, product design, global supply chain management, and sourcing, with a focus on delivering cohesive, innovative solutions for brands worldwide. From graphics and identity to new product development and manufacturing in India or China, our integrated approach ensures a seamless journey for every project.
What sets us apart is our structure. Our team comprises talented designers, engineers, and supply chain specialists who not only create the work but also serve as the direct contact for our clients. This personal commitment fuels our passion for quality and innovation, driving results that meet both the market's demands and your brand's vision. With our connected process and global network, we bring a wealth of experience to every partnership, helping businesses of all sizes succeed in their product journeys.
“We have forged an exceptional team focused on delivering excellence for our partners.”
Steven Blustein ( founder )
Our Founders’ Story
Steven, Neil, and Rick founded Product&Brands with a shared passion for innovation and a deep desire to help businesses grow through exceptional product development. With decades of combined experience bringing products to market, from concept through to manufacturing, they have seen firsthand how the right ideas, executed well, can transform brands and create meaningful commercial success.
United by the belief that great products are built through the right process, they created Product&Brands to deliver seamless end-to-end development. By combining expertise in design, engineering, and production, they enable businesses to turn ideas into reality, scale with confidence, and unlock new opportunities in their markets.
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Co-Founder & CEO
Steven Blustein is an entrepreneur/innovator extraordinaire and the Co-Founder of Product&Brands, PrideBites Pet Products, PICKLETILE™, and Gembah Inc. He is an expert in product development and supply chain strategy. Over his career, Blustein has owned and operated businesses that have designed, manufactured and sold millions of consumer products from all over the world. He is well versed in foreign manufacturing strategy and has participated in every aspect of the product creation journey.
In 2016, Blustein secured investment from Lori Grenier and Robert Herjavec on ABC’s Shark Tank. He is also a past recipient of the Pet Industry's "40 Under 40" award, and has successfully led both PrideBites and Gembah to earn spots on the Inc. 5000 list.
Blustein graduated from the University of Kansas with his Masters in Tax and is trilingual in English, Chinese and Spanish. Steven is married to his beautiful wife Kellie, and together they have three sons JB, Tanner, and Stetson and their furry children Daisy and Minnie.
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Co-Founder & Head of Innovation
Neil Macqueen is a leading designer in the consumer products world with more than eighteen years of experience creating market defining products. He spent ten years at Dyson, where he led innovation teams responsible for ideating and developing some of the most recognisable products in the world. Neil is named on eighty nine patents and that number continues to grow as he helps clients turn ideas into meaningful products.
His favourite saying is “Simplicity is the ultimate sophistication,” and that mindset shapes everything he does. Neil believes the best products solve real problems beautifully, without unnecessary complexity. He brings this calm, thoughtful and user focused approach into every client partnership.
Today, Neil leads our design projects and oversees our international operations, ensuring quality, creativity and consistency from first idea through to production. His deep experience, passion for innovation and genuine love of great design are at the heart of everything we do.
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Co-Founder & President
Rick Lundbom is a seasoned entrepreneur, operator, investor, and a pioneer in e-commerce. In 1999, he launched one of the first digitally native vertical brands, scaling it to over $100 million before exiting to a public company. With more than 25 years of experience in e-commerce, global sourcing, and product development, Rick has mastered the entire value chain, from product creation to delivering exceptional customer experiences. Since the 1990s, he has developed and sourced products across Europe and Asia, utilizing a data-driven, customer-focused approach to fuel brand growth. His success is deeply rooted in the talented teams he has built, whose contributions have been essential to his ventures.
Under Rick’s leadership, his companies have earned seven Inc. 5000 awards, five Austin Fast 50 honors, and multiple recognitions as a Top 250 Internet Retailer. He excels in crafting high-growth strategies and optimizing global supply chains to consistently deliver results for both his businesses and partners.
Rick holds a finance degree from the University of Texas and is a member of the Young Presidents’ Organization, a global community of top CEOs. Married to his college sweetheart, Stefanie, they have two incredible daughters and live in Austin, TX. Outside of work, Rick enjoys spending time on the lake, cooking, traveling the world, and cheering on the Texas Longhorns.
Team & Partners
Our team brings together world-class expertise across design, engineering, and global sourcing to take your product from initial concept through to full-scale production. Supported by internationally experienced sourcing specialists and strategic guidance from partner and advisor Isaac Hetzroni, along with full-time staff across key manufacturing regions, we ensure every product is backed by the right suppliers, strong quality control, and scalable production capability.
Our design and engineering team, made up entirely of former Dyson experts, brings unmatched experience in developing innovative, market-leading products. With a combined portfolio of over 150 patents and a proven track record of commercial success, they understand how to transform ideas into production-ready solutions. Together, our team delivers a seamless, end-to-end capability that gives clients complete confidence in bringing exceptional products to market.
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Partner & Advisor
Isaac Hetzroni joined Product&Brands shortly after its founding and serves as a trusted partner and advisor, contributing deep expertise in global sourcing and supply chain strategy. With extensive international experience, Isaac has helped leading brands scale by developing robust supplier networks and enabling products to transition smoothly from concept into reliable, high-volume production.
As founder of his own sourcing business and widely known as “The Sourcing Guy,” Isaac brings a proven track record of helping product companies navigate manufacturing, reduce risk, and optimise cost. His global factory relationships and strategic insight support Product&Brands and its clients in building strong, scalable supply chains that enable sustainable growth and successful market launches.
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China - India - Vietnam
Our global sourcing team provides direct, on-the-ground support across key manufacturing regions, with full-time staff based in China, India, and Vietnam. This local presence gives us deep visibility into factory capabilities, supplier performance, and production quality, enabling us to identify the right partners and ensure every product meets our exacting standards.
We act as a true extension of our clients’ teams, representing their best interests throughout supplier selection, tooling, production, and quality control. By combining global reach with hands-on oversight, we reduce risk, maintain accountability, and ensure products are delivered to the highest quality, on time, and ready to scale confidently into market.
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Ex-Dyson / Over 150 Patents Filed
Our design team is made up entirely of former Dyson designers and engineers, bringing world-class expertise in developing category-defining consumer products. Having all worked closely with Neil during their time at Dyson, the team shares a deep understanding of how to translate user needs into breakthrough product solutions through disciplined design, engineering, and innovation.
With a combined portfolio of over 150 patents, the team has played key roles in delivering some of the most advanced and commercially successful products to market. Their experience spans concept creation through to production-ready engineering, ensuring every product we develop meets the highest standards of performance, usability, and manufacturability. Clients can be confident their products are being shaped by a team with proven ability to deliver globally competitive, market-leading results.
